Hein Online: hippest legal info vendor?

I've got to give a shout out to Hein Online, which is one of my favorite resources to turn students on to. Their collections, including the law review archives, legal classics, and English reports, are, of course, fantastic. But it's their marketing and outreach efforts that are downright hip.

Hein has been blogging since last September, and posting tutorial videos on their YouTube channel since March. Now they just might be the first legal information vendor to have a Facebook fan page. How cool is that?

My prediction: Hein will be on Twitter before the end of the year. Meanwhile, Lexis and Westlaw will keep wasting paper and email bandwidth on their librarian updates that I'd rather get via RSS.

Hat tip to @conniecrosby; x-posted to Novalawcity.