SSRN Question

My school is contemplating subscribing to SSRN's Research Paper Series (RPS). We already have a significant number of articles by faculty members on SSRN, but an RPS would allow us to "brand" our scholarship and create our own working papers series as well as take advantage of other features we can't use now. This enhancement would not be cheap, but the cost would be worth it if, as SSRN states, it leads to an "increase in readership" for our faculty scholarship.

I see that many law schools do have an RPS. Do those of you whose schools have one find that the readership of your faculty's scholarship has increased since it was established? Was the investment worth it? Is it the academic equivalent of a vanity license plate, or does the RPS promote downloading of faculty scholarship?

I look forward to comments on this issue from OOTJ readers.