Friday, March 16, 2007

Google Everything (TM)

In its continuing journey to be all things to all people, Google is now becoming the source of choice for those looking for a lawyer:

The days when the majority of people went to the yellow pages and then over the past 6 or 7 years, Martindale's or Thomson's FindLaw are numbered. Google, like it dominates on other Internet search, will rule on local searches for lawyers.

Do a Google search for Austin divorce lawyer. Google provides names and a map with a listing of organic search results below it. The and FindLaw directories are no where to be found.

Like Scoble, who was impressed with his Palo Alto Notary search, says "Google is so far ahead of the others it isn’t even funny."

As Google delivers better and better results, the number of people using Google is only going to increase. And do we really think my kids, who use Google to find everything (taught this in school), are going to look in the Yellow pages or when looking for a lawyer?

(hat tip to Real Lawyers Have Blogs)

In other news, The Onion reports, Google Steps in to Help U.S. with Google Navy.

1 comment:

Betsy McKenzie said...

This is interesting, Jim. I use Google that way, too. If I am not sure of the name or the title of somebody or an organization, book or movie, I'll google and see if it helps me solve the mystery. Tells you something about that fuzzy logic search capability!