Monday, October 17, 2005

Blooks and Splogs

The latest trend on the Internet: smooshing together two older trends:

"The Lulu Blooker Prize is the world's first literary prize devoted to "blooks": books based on blogs or websites. Blooks are the world's fastest-growing new kind of book and an exciting new stage in the life cycle of content, if not a whole new category of content."

The Lulu Blooker Prize is sponsored by Lulu, the world's fastest-growing provider of print-on-demand books, including an increasing number of blooks. However, the judges of the short-listed books are independent of Lulu and no favor will be shown to books published on Lulu.

"What's a "splog" you might ask? It's the newest kid on the block, the ugly offspring spawned when spam and blogs mate. As one blogger describes them:"

Splogging is a term coined by Mark Cuban to describe blogs with no added value, existing solely to trick people into visiting and exposing them to advertising. Splogs are often encountered in two ways: by searching for a key word on a search engine, or receiving it as a fradulent hit through your RSS aggregator. More often than not, they're automated, linking to countless blogs and other websites, using keywords selected solely to attract more eyeballs and click-throughs for their advertising. And automation means that splogs are being created at a dizzying pace, to the point that when you do a search for almost any term, you're bound to get a bunch of hits that are nothing but money-hungry splogs.

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