Friday, November 30, 2007

What if U.S. News Ranked Churches Like They Do Law Schools?

It might look like this:
In thanking those who took the time to write, I would remind all in the community of believers that our rankings are intended as a public service to aid spiritual consumers in making one of life’s highest-impact personal choices. We claim no infallibility in our rankings. We strive to provide accurate, user-friendly data to allow seekers of quality worship to do their homework and grasp truth with full confidence that they are comparing apples to apples. Yes, we visibly spread the word about the handiness of our shopper’s tool, but we can’t be held responsible if certain churches choose, for example, to display, as a recruiting come-on, their U.S. News ranking on a banner atop their steeple....

As proof of our good faith,(nice) we have always been willing to consider critiques of our research metrics and make warranted adjustments in our process for arriving at the rankings. That is why we have urged restraint upon those outspoken theologians who in recent months have been encouraging church ministers to boycott our informational surveys: A boycott will only make it more difficult for our researchers to compile a full portrait of America’s religious marketplace and present all good-faith competitors on a level laying field.

1 comment:

  1. This is hilarious! Thanks for a good Friday laugh, Jim!

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